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JAIN Online MBA in Marketing and Human Resource Management

Dual specialisation: brand-building and people strategy — the JAIN Online MBA in Marketing and Human Resource Management from JAIN (Deemed-to-be University) is UGC-entitled and AICTE-approved.

UGC Entitled AICTE Approved NAAC A++ 2 Years · 90 Credits No-Cost EMI
JAIN Online MBA student

About the JAIN Online MBA in Marketing and Human Resource Management

The Online MBA in Marketing and HRM is a dual-specialisation for professionals owning both customer experience and employee experience — ideal for retail, consumer goods, services and people-heavy businesses where brand and culture intersect.

JAIN (Deemed-to-be University) is one of India’s leading research-intensive universities, accredited NAAC A++ and recognised in the NIRF rankings. Its online learning division — JAIN Online — offers UGC-entitled and AICTE-approved degree programs including the JAIN Online MBA in Marketing and Human Resource Management, delivered through live interactive classes, recorded lectures, e-learning material and practical, capstone-led learning.

Career Outcomes

Roles include Brand Manager, Marketing Communications Lead with HRBP exposure, Customer Experience & Employee Experience Lead, and HR-led Marketing Manager.

Brand Manager
Customer Experience Lead
Employee Experience Lead
HR-led Marketing Manager

Typical compensation for JAIN Online MBA graduates in these roles ranges ₹6–12 LPA for early-career positions, scaling to ₹18–30+ LPA for senior manager and lead roles across BFSI, IT services, consulting, e-commerce, healthcare and manufacturing. Actual compensation varies by prior experience, city, and company.

Fees & Financing

Total program fee

₹1,96,000

Per semester

₹49,000

4 semesters total

EMI from

₹12,781/month

No-cost EMI available

Fees are inclusive of tuition and examination charges for the JAIN Online MBA in Marketing and Human Resource Management. Ask the admissions team for the latest scholarship options and EMI plans.

Faculty teaching this specialization

JAIN Online MBA in Marketing and Human Resource Management is delivered by industry-aligned faculty from JAIN (Deemed-to-be University) — PhDs, CAs and senior practitioners with deep expertise across the curriculum.

Prof. Preksha Yadav

Faculty — Marketing

Expertise: Consumer Behaviour, Digital Marketing

Dr. Shivani R

Faculty — Human Resource Management

Expertise: HRM, Organisational Behaviour, Strategic HRM

Curriculum — 4 Semesters, 90 Credits

Semester 1

  • Management Theory & Practice
  • Marketing Management
  • Accounting and Finance
  • Statistics for Management
  • Economics for Managers

Semester 2

  • Operations Management
  • Human Resource Management
  • Business Research Methods
  • Financial Management
  • Legal & Business Environment

Semester 3

  • Strategic Management
  • Consumer Behaviour
  • Talent Acquisition & Management
  • Brand Management
  • Elective I

Semester 4

  • Digital Marketing
  • Performance & Rewards
  • Internal Communications
  • Capstone Project
  • Elective II

Eligibility

Frequently Asked Questions

What does the JAIN Online MBA in Marketing and Human Resource Management cover?

The Online MBA in Marketing and HRM is a dual-specialisation for professionals owning both customer experience and employee experience — ideal for retail, consumer goods, services and people-heavy businesses where brand and culture intersect.

What career roles does the JAIN Online MBA in Marketing and Human Resource Management lead to?

Roles include Brand Manager, Marketing Communications Lead with HRBP exposure, Customer Experience & Employee Experience Lead, and HR-led Marketing Manager.

Who benefits from a dual Marketing + HRM specialisation?

This dual specialisation is ideal for professionals in retail, consumer goods, services and people-heavy businesses where customer experience and employee experience intersect — and for professionals in internal communications or HR-brand roles.

Is employer branding covered?

Yes — Internal Communications and Talent Acquisition modules cover employer branding, employee value proposition design, and candidate-experience marketing.

Is this Online MBA UGC entitled and AICTE approved?

Yes. JAIN (Deemed-to-be University) is entitled by the University Grants Commission (UGC) to offer online degree programs and our Online MBA is approved by AICTE.

How long is the Online MBA program?

The program is 2 years (4 semesters) and carries 90 credits in total — 20 in semester 1, 20 in semester 2, 24 in semester 3, and 26 in semester 4.

Can I pay the fees in EMI?

Yes, no-cost EMI options are available so you can pay in monthly instalments without additional interest.

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