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JAIN Online MBA in Integrated Marketing

Run unified marketing across digital and traditional channels — the JAIN Online MBA in Integrated Marketing from JAIN (Deemed-to-be University) is UGC-entitled and AICTE-approved.

UGC Entitled AICTE Approved NAAC A++ 2 Years · 90 Credits No-Cost EMI
JAIN Online MBA student

About the JAIN Online MBA in Integrated Marketing

The Online MBA in Integrated Marketing prepares you to run cohesive marketing campaigns that span digital, social, traditional and experiential channels. You build deep capability in consumer insights, brand storytelling, performance marketing and marketing analytics.

JAIN (Deemed-to-be University) is one of India’s leading research-intensive universities, accredited NAAC A++ and recognised in the NIRF rankings. Its online learning division — JAIN Online — offers UGC-entitled and AICTE-approved degree programs including the JAIN Online MBA in Integrated Marketing, delivered through live interactive classes, recorded lectures, e-learning material and practical, capstone-led learning.

Career Outcomes

Roles include Integrated Marketing Manager, Brand Strategist, Performance Marketing Lead, Marketing Communications Manager and Digital Strategy Consultant.

Integrated Marketing Manager
Brand Strategist
Performance Marketing Lead
Marketing Communications Manager

Typical compensation for JAIN Online MBA graduates in these roles ranges ₹6–12 LPA for early-career positions, scaling to ₹18–30+ LPA for senior manager and lead roles across BFSI, IT services, consulting, e-commerce, healthcare and manufacturing. Actual compensation varies by prior experience, city, and company.

Fees & Financing

Total program fee

₹1,96,000

Per semester

₹49,000

4 semesters total

EMI from

₹12,781/month

No-cost EMI available

Fees are inclusive of tuition and examination charges for the JAIN Online MBA in Integrated Marketing. Ask the admissions team for the latest scholarship options and EMI plans.

Faculty teaching this specialization

JAIN Online MBA in Integrated Marketing is delivered by industry-aligned faculty from JAIN (Deemed-to-be University) — PhDs, CAs and senior practitioners with deep expertise across the curriculum.

Dr. Tejaswinii Bastray

Faculty — Marketing

Expertise: Integrated Marketing, Brand Management

Prof. Preksha Yadav

Faculty — Marketing

Expertise: Consumer Behaviour, Digital Marketing

Curriculum — 4 Semesters, 90 Credits

Semester 1

  • Management Theory & Practice
  • Marketing Management
  • Accounting and Finance
  • Statistics for Management
  • Economics for Managers

Semester 2

  • Operations Management
  • Human Resource Management
  • Business Research Methods
  • Financial Management
  • Legal & Business Environment

Semester 3

  • Strategic Management
  • Integrated Marketing Communications
  • Consumer Behaviour
  • Digital Marketing
  • Elective I

Semester 4

  • Marketing Analytics
  • Brand Management
  • Sales & Distribution
  • Capstone Project
  • Elective II

Eligibility

Frequently Asked Questions

What does the JAIN Online MBA in Integrated Marketing cover?

The Online MBA in Integrated Marketing prepares you to run cohesive marketing campaigns that span digital, social, traditional and experiential channels. You build deep capability in consumer insights, brand storytelling, performance marketing and marketing analytics.

What career roles does the JAIN Online MBA in Integrated Marketing lead to?

Roles include Integrated Marketing Manager, Brand Strategist, Performance Marketing Lead, Marketing Communications Manager and Digital Strategy Consultant.

How is Integrated Marketing different from a standard Marketing MBA?

The Integrated Marketing specialisation emphasises cross-channel campaign orchestration — combining digital, traditional and experiential marketing — rather than focusing on a single discipline. It is designed for marketing generalists and agency leads.

Does the program teach performance marketing and attribution?

Yes — Semester 4 Marketing Analytics covers multi-touch attribution, media-mix modelling, CAC/LTV analysis and campaign optimisation across Google, Meta, programmatic and offline channels.

Is this Online MBA UGC entitled and AICTE approved?

Yes. JAIN (Deemed-to-be University) is entitled by the University Grants Commission (UGC) to offer online degree programs and our Online MBA is approved by AICTE.

How long is the Online MBA program?

The program is 2 years (4 semesters) and carries 90 credits in total — 20 in semester 1, 20 in semester 2, 24 in semester 3, and 26 in semester 4.

Can I pay the fees in EMI?

Yes, no-cost EMI options are available so you can pay in monthly instalments without additional interest.

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